New regional Logo

The new regional destination brand was proudly launched at Indaba 2011.

The region had many different brands and names, which was rather confusing. There was a need for a strong regional identity and brand and so it was decided to merge the areas known as The Wild Frontier, Lowveld Legogote and The Panorama (this area is also known as The Lowveld / Ehlanzeni District). It was also agreed that the Kruger National Park and surrounding private reserves forms a large and important part of our destination and need to be included in the brand. After a long and thorough consultation process with all the stakeholders in the region, our own regional brand was created.

As custodian of the brand, the Lowveld Chamber of Business and Tourism will encourage all product owners and businesses to use this destination name and brand to help build an identity for our beautiful region. “We also need to live up to the promise of this brand, which is to show our visitors that conservation, hospitality and friendliness are simply ‘In our Nature’.”

Abangane Guest Lodge is a proud Member of the LCBT